We’re generally wary of statistics that claim that women comprise 50% of online gaming, or that play up the fact that more women play mobile and social games than men do. After all, those statistics may be true, but they carry very little weight with the hardcore gaming community because those games are not “hardcore.”
And personally, we agree. Fruit Ninja is not hardcore. But! The people who play Fruit Ninja, or Farmville, or Angry Birds are gamers, whether or not they identify that way. They play games. They spend money on the games industry. They don’t whine about the hardcore/causal dichotomy or complain about DRM or participate in console war bickering, so is it any wonder that the games industry is slowly learning to cater to them?
According to The Street, more than half of mobile gamers are women, and not only that, they spend more time playing their mobile games than watching prime time TV.