by Jill Pantozzi | 3:33 pm, April 24th, 2014
Highly Successful Marketing Strategies
by Susana Polo | 1:12 pm, March 18th, 2014
BuzzFeed’s closing line on this is “seeing men like this is ridiculous, so why isn’t it with women?” and I can appreciate that as a beginning educational standpoint for folks out there who’ve never considered the roles that male and female bodies and stereotypes play in advertising. But frankly, I think all sides look ridiculous in this video, both in the original and remade ads. And I would like to take a stand, now, for a future where all people have an equal opportunity to be the ridiculous Dorito seducer, the ridiculous sports fan, the ridiculous supermodel, the ridiculous nerd, and the ridiculous burger-eating-on-a-beach-sexy-person, regardless of what genfer they identify with.
by Jill Pantozzi | 11:20 am, February 19th, 2014
HBO, you’re so evil. Much like those dastardly Freys!!
by Susana Polo | 11:22 am, February 12th, 2014
How many of those marshmallows do we think Kristen Bell and Jason Dohring ate during he photoshoot? Because I would have eaten all of them.READ MORE
by Janelle Asselin | 6:00 pm, February 1st, 2014
Fourteen-year-old McKenna Pope petitioned last year to make the Easy Bake Oven more neutral so her brother wouldn’t feel bad using it. Now she’s done this great TEDYouth talk on the importance of gender neutral toys and to motivate kids to not feel powerless to change the world. We have a new hero.READ MORE
by Susana Polo | 9:27 am, January 30th, 2014
If Attack on Titan (Shingeki no Kyojin) has proved anything, it’s that the creepiest giant monster you could make is just a naked person. Humans are weird. So is this commercial.READ MORE
by Janelle Asselin | 4:01 pm, January 12th, 2014
Paul Dini has been pretty outspokenly pro-female fans in the past, even in the face of direct opposition. He’s also well-known for writing a lot of female characters that do well with female fans, such as Harley Quinn and Catwoman. But Dini admits that many female fans of comics characters were made fans by other media outside of comics because of the success of shows like Batman: The Animated Series. It is those fans that he hopes to attract with the upcoming Black Canary and Zatanna: Bloodspell original graphic novel with artist Joe Quinones.READ MORE
by Susana Polo | 9:30 am, November 21st, 2013
GoldieBlox, the makers of an engineering toy decked out in girl-marketing friendly colors with a fairy tale mascot specifically because its creators believe that the “girl toys” aisle should represent a wider range of interests than it does currently. They’d like to Intuit’s small business contest to get this ad run nationally during the Superbowl, and you can help them with that by voting here.READ MORE
by Susana Polo | 11:21 am, November 8th, 2013
I genuinely enjoy the sense of cognitive dissonance that most Hunger Games tie-ins elicit: the casting of the viewer and the advertiser as citizens of the hated, shallow Capitol reminds us that even as real viewers sympathetic to the fictional Katniss, we’re still deriving entertainment value from her on-screen suffering, much like the fictional citizens of the Capitol, and that’s an interesting little knot of art theory to untangle.
But even I’ve got to admit this particular tie-in makes no freakin’ sense.READ MORE
by Rebecca Pahle | 5:45 pm, October 18th, 2013
Oh, and Thor’s there too. But Sif! Stabbing things! And Jane! Slapping things! And Darcy! Holding things! Being there! Having a line!
Second clip is under the jump.READ MORE