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Great Moments in Advertising

Great Moments in Advertising

Clickbait IRL: Barbie “Unapologetic” on Sports Illustrated Cover

Mattel has decided to rehabilitate Barbie’s falling image in the toy market (a 13% drop this holiday season over last) by changing nothing, and dismissing criticism of Barbie by talking about her as if she were a real person and not an image entirely created and controlled by a massive toy empire. Also by putting her on the cover of Sports Illustrated’s Swimsuit issue and starting the hashtag #unapologetic.

It’s so cute, watching a more than half-century old media franchise discover the marketing power of intentionally creating internet outrage while trying to make it look like an accident. I recommend ThinkProgress’ take on the whole deal.

Previously in Barbie

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Great Moments in Advertising

Controversial Super Bowl Coke Commercial Adds Klingon; No Response Yet From Space Racists

If you somehow managed to miss the latest instance of Racists Being Racist About Things, A) congratulations, I envy you, and B) this video will require a bit of explanation. It’s a spoof of Coke’s Super Bowl ad, which featured “America the Beautiful” being sung in different languages. Racists objected to it, because America is a country founded on the principles of equality, freedom, and that people who don’t speak English are worth less than people who do. Stephen Colbert did an excellent takedown of the “controversy.” And now GarlicJacksonComedy has given the video a geeky twist. No word yet from Morse Code-phobics, a group just as ridiculous as people who think Spanish shouldn’t be spoken in a Coke ad.

(via: io9)

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Great Moments in Advertising

Our Favorite 2014 Super Bowl Ads Both Aired and Unaired [Video]

Whether or not you care about the Super Bowl, you probably know that it marks the airing of some of the best commercials and that companies spend a lot of effort and money to make an impression. We’ve collected our favorite Super Bowl commercials as well as a couple commercials that won’t be aired during the game but are clearly related to it.  From Tom Hiddleston in a Jaguar commercial to the Muppets being awesome, there’s a lot to love here.  On a related note, if you’re going to watch the Super Bowl and you see any gross and sexist ads, you can always tweet about them with the hashtag #notbuyingit to tell the advertisers you’re not interested in the way they sell things. And hey, if you were only going to watch for the ads, accept this as your excuse to spend your day doing something else. Commercials start after the jump!

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Great Moments in Advertising

Uncle Jesse, Joey & Danny Tanner Are Still Living Together According To This Super Bowl Teaser

The kids of Full House have been long gone but the bros just couldn’t bear to be apart it seems. Bless you, John Stamos, Dave Coulier, and Bob Saget. We’ll see more Super Bowl Sunday.

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Great Moments in Advertising

Ellen DeGeneres Lip-syncs & Dances Her Way To The Oscars

How is Ellen so effortless? How!

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Great Moments in Advertising

First Poster of Christina Ricci in Lizzie Borden Took an Axe

Well, it certainly looks like Lifetime will not be focusing on the ambiguities of the trial of Lizzie Borden, but I’m not sure what I expected. And look, I like a good dark pun as much as the next person, probably more, but “bury the hatchet?” That’s not even as good as “Don’t axe questions. Just watch it.” because at least the latter has the good sense to be lame enough that it’s obvious the person who wrote it knew it was lame.

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Great Moments in Advertising

Hunger Games Author Weighs In On Catching Fire Marketing

“I’m thrilled with the work Tim Palen and his marketing team have done on the film. It’s appropriately disturbing and thought-provoking how the campaign promotes ‘Catching Fire’ while simultaneously promoting the Capitol’s punitive forms of entertainment. The stunning image of Katniss in her wedding dress that we use to sell tickets is just the kind of thing the Capitol would use to rev up its audience for the Quarter Quell. That dualistic approach is very much in keeping with the books.”The Hunger Games series author Suzanne Collins speaking to Variety.

It’s an interesting statement from the author considering the conversations that have come up specifically in relation to the marking for Catching Fire. For instance, this Catching Fire TV spot brought to us by Subway (or this one), the Cover Girl campaign, or the nail polish released in tandem with the first film. Fans seem to fall anywhere from, “this makes sense,” to “this is so wrong.”

What do you think of their approach? Do they not go far enough to make the point shared in the novels?

Previously in The Hunger Games

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Great Moments in Advertising

New Pacific Rim Trailer Tells Us All About the History of the Kaiju Attacks

And it does it without revealing much plot. Good little trailer. You’re doing a good job! /pats head

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Great Moments in Advertising

There’s a Commercial Where a Wife Defeats a Horde of Evil Garden Gnomes [VIDEO]

The husband helps, but watch to 1:30 to see who the real tactical genius in the family is.

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Great Moments in Advertising

Agent Smith is Back, Has Job Shilling for GE Software

I’m not going to leave you in suspense. There’s no joke about humans being a disease, plague, cancer, or virus in here. They make a different reference, which I guess is fair, if less in character.

Hugo Weaving, thank you for existing.

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