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Great Moments in Advertising

Great Moments in Advertising

New Pacific Rim Trailer Tells Us All About the History of the Kaiju Attacks

And it does it without revealing much plot. Good little trailer. You’re doing a good job! /pats head

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Great Moments in Advertising

There’s a Commercial Where a Wife Defeats a Horde of Evil Garden Gnomes [VIDEO]

The husband helps, but watch to 1:30 to see who the real tactical genius in the family is.

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Great Moments in Advertising

Agent Smith is Back, Has Job Shilling for GE Software

I’m not going to leave you in suspense. There’s no joke about humans being a disease, plague, cancer, or virus in here. They make a different reference, which I guess is fair, if less in character.

Hugo Weaving, thank you for existing.

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Great Moments in Advertising

J.H. Williams on Batwoman’s Proposal and Publicity

It was surprising because I had expected a PR push, but like I said it became apparent quickly that it worked in our favor that nothing was spoiled for the readers. It gave them an unexpected jolt, shaking them up emotionally. The issue got picked up by outside media regardless of PR, Reuters and Huffington Post, to name a couple. I love that because there is nothing worse than building up something that is important to how a story impacts the reader, ruining the moment for them is the worst thing you can do. I do despise spoilers. PR works best if it can tease efficiently without just blurting crap out. So even though we did not prime ahead of time in this instance at all, it turned out just fine, and gave it all an honesty and power that the scene much deserved.J.H. Williams III, artist and writer on Batwoman when asked by Comic Book Resources about DC Comics’ odd lack of a PR push for the last issue.

I myself wondered why DC Comics had chosen not to make a big PR push for Kate Kane proposing to her girlfriend Maggie Sawyer in Batwoman #17 last month, since comics companies these days don’t really seem to care about spoilers if they can get some publicity about it, and only a few weeks later DC made my point even more relevant by spoiling a major death in the Batfamily all over the place. My last assumption was that perhaps Williams had specifically asked them not to spoil it, but this quote from his interview with Comic Book Resources would seem to indicate the opposite.

I’m glad that Williams is happy with the result, but still puzzled by DC’s lack of press for the issue. Still, the issue got enough press on its own, so maybe DC and Marvel will take the hint and stop spoiling everything.

Previously in Batwoman

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Great Moments in Advertising

Hear Wil Wheaton Narrate An Excerpt From Warren Ellis’ New Book, Gun Machine

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Comic writer and novelist Warren Ellis has a lengthy list of credits to his name. Transmetropolitan, FreakAngels, Crooked Little Vein, Fell, and The Authority to name a few. Next on his agenda is a new book title Gun Machine about a detective who finds a room full of guns from unsolved murders, the perpetrator of which, may be working for some very old Manhattan gods. If that wasn’t enough to intrigue you, check out this trailer narrated by Wil Wheaton, illustrated by Ben Templesmith, and directed by Jim Batt (who you may remember from the Molly Crabapple illustrated video for Kim Boekbinder). Gun Machine is out now from Mulholland Books.

(via MTV Geek)

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Great Moments in Advertising

Everyone Involved in Star Trek Into Darkness Is a Giant Troll [VIDEO]

First J.J. Abrams shares three frames of Star Trek Into Darkness on Conan. And now Zachary Quinto has contributed to the trollery with his own clip—or, well, “clip”—from the upcoming Trek sequel.

“I have a lot of respect for you and your audience,” said the actor to Conan, “and I wanted to bring something for you guys that was more than [three frames], you know.” Sure, Quinto. Sure. I don’t want to spoil the clip for you, but let’s just say it involves greenscreen and something resembling a Spock snuggie.

Simon Pegg tweeted yesterday that the Star Trek Into Darkness trailer is premiering online this Thursday. I swear, if Chris Pine shows up on Conan tonight to explain that the star of the film is actually—surprise!—William Shatner, I am going to scream.

And then possibly die laughing. I love this cast.

(via: TrekMovie)

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Great Moments in Advertising

Nintendo’s New 3DS Campaign Aims for Female Gamers With Gabrielle Douglas and Other Stars

What do All-Around Olympian gymnast Gabrielle Douglas, Glee‘s Diana Agron, and Modern Family‘s Sarah Hyland have in common? They’re just a a few of the celebrity names to appear in Nintendo‘s new female-targeted ad campaign for their 3DS and 3DSXL hand-held systems. The campaign, called “Play As You Are” is using talented, visible women to draw in players who might otherwise be turned off to gaming.

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Great Moments in Advertising

Watch The Latest Episode Of The West Wing (Basically)

You know, the wait between seasons of our favorite shows are just getting longer and longer these days. I think we need to start a petition or maybe put the decision to some kind of vote. Wait, this isn’t the premiere of Season 8 of The West Wing but a clever political ad with a huge Hollywood assist? Still awesome. Allison Janney, Janel Moloney, Bradley Whitford, Martin Sheen, Richard Schiff, Melissa Fitzgerald, Joshua Malina, and Lily Tomlin help Mary McCormack’s sister, Bridget Mary McCormack (interesting names, McCormacks), in her political aspirations. Earlier in the year, some of the cast reunited for a Funny or Die video, but this is even better. I won’t ruin anything by listing my favorite parts, just please, let me present to you the best four minutes you’ll spend doing anything today.

(via Mashable)

Great Moments in Advertising

Grandma Is Having the Worst Day Ever, What With the Repeated Dying and Resurrection [Video]

Every once in a while, a commercial is hilarious. While this is not an American commercial, but you lucky Argentinians get to see this ad for Zonajobs on your airwaves. With just a dash of horror, someone’s grandmother just wants to rest in peace, but her grandson is just so deeply unsatisfied with his job that she keeps rising from the dead until he finds a gig he likes. And frankly, it’s starting to annoy her.

You know, they’re all smoking weed and dropping acid on Mad Men these days. Can the Argentinians please share whatever they’re taking with the ad wizards on Madison Avenue?

(via I Heart Chaos)

Previously in Old Ladies

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Great Moments in Advertising

Relevant Point: There Totally Should Have Been Capitol Commercials in The Hunger Games [Video]

Melinda Taub, comedy writer and performer of this video, makes a point that I totally didn’t consider until I saw this: Where were the sweeping, epic Super Bowl-caliber commercials from the fancy Capitol sponsors? Taub gives us an idea of what a Coca Cola spot would have looked like, and now we want to see how they would have advertised the hovercrafts and what famous musicians would have lent their voices.

Well, at least we’ve got the silly animated posters.

(via io9)

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