comScore
  1. Mediaite
  2. Gossip Cop
  3. Geekosystem
  4. Styleite
  5. SportsGrid
  6. The Mary Sue
  7. The Maude
  8. The Braiser

What's with the name?

Allow us to explain.

May the Odds Be Ever in Your Favor

Catching Fire Propels Lionsgate To Its Second Billion-Dollar Year


Tell me again that a female superhero movie is too financially risky a proposition. I dare you.

Last year two of Lionsgate’s films, The Hunger Games and Twilight: Breaking Dawn Part 2, made over $125 million apiece at the North American box office. That was the first time Lionsgate reached such a milestone, and it was also the first time the studio made over $1 billion domestically in a single year.

But it wasn’t the last time. The financial successes of Catching Fire and Louis Leterrier‘s magician-themed thriller Now You See Me pushed the studio over the one billion mark for the second consecutive year. To be exact, so far in 2013 Lionsgate has made $1.025 billion domestically and $2.225 billion worldwide. The biggest chunk of that belongs to Catching Fire, which has pulled in $372 million domestically after only five weeks.

Lionsgate is the only non-major studio (your Universals, Foxes, Warner Bros.) to hit the $1 billion goal, never mind hitting it twice. And with Mockingjay Parts 1 and 2 coming out in 2014 and 2015, respectively, I wouldn’t be surprised to see Katniss launch them into the stratosphere for a total of four consecutive years. In a statement, Chief Executive Officer Jon Feltheimer and Vice Chairman Michael Burns attributed their success in part to smart financial decision-making:

“We continue to do more with less, maintaining our commitment to a disciplined financial model that is focused on limiting production capital at risk.”

It’s almost like centering a franchise around a female character, if she’s beloved enough by a core fanbase and has enough name recognition among casual moviegoers, isn’t all that risky. It’s almost like, if you’re smart with your finances and make a good movie people want to see, people will see that movie and won’t stay home just because the lead is a woman.

Somebody call WB. I don’t think they’ve gotten the message yet.

(via: The Wrap)

Are you following The Mary Sue on Twitter, Facebook, Tumblr, Pinterest, & Google +?

 

TAGS: | |


  • eric bouchard

    All together now….But Catwoman!!!!!!

  • Anonymous

    More than demonstrating that female leads work, studios will be now tripping up all over themselves to; snap up the rights to the next big YA franchise to replicate the success. One of the things Hollywood does well is chase proven formulas (in their eyes) in the hopes that it will make them tons of money.

  • locuas

    mmmh, i could make a joke about the money not coming from merchandise, which means the movie was a failure, but i feel it would be like beating a dead horse. good thing that i don’t mind beating a dead horse.
    It did not sell merchandise! it was a complete failure!

  • Rebecca Pahle

    They’ve been doing that since Twilight, and a lot of YA books they’ve optioned—Beautiful Creatures, The Mortal Instruments—haven’t done all that well. The Hunger Games is the exception. Maybe a few failures down the line they’ll back off the YA trend and go for female leads in general.

  • Charlie

    Don’t worry I’m sure some male marketer somewhere is doing mental backflips to explain this to himself. =.= sigh.

  • locuas

    i don’t know, do comic books count as merchandise?

  • Anonymous

    Please. He’s not doing mental backflips, He’s scratching himself and thinking “Deeerrrrrr boobs!” Anyone with half a brain can see why it’s popular; and the ones that need to convince themselves that it’s some kind of fluke because strong women suck, don’t have nearly that much brain power to spend on thinking about anything more complex than that.