Burger King’s Brussels Sprouts Whopper

Publicity stunt, epic troll, or earnest attempt to get today’s youths interested in Brussels sprouts? You be the judge. Over the holidays, Burger King UK offered the limited-edition Sprout Surprise Whopper in select stores for the same price as a normal Whopper, explaining that “we wanted to create a recipe that would challenge existing sprout perceptions, and genuinely make sprouts a flavour to be reckoned with.” In addition to Brussels sprouts, the burger was topped with Emmental cheese.

In the words of a Scottish Facebook user commenting on Burger King’s page, “gads this must b some kind of wind up either that or u want clossed down ad want compo for eating that boke.”

(via BuzzFeed)