1. Mediaite
  2. Gossip Cop
  3. Geekosystem
  4. Styleite
  5. SportsGrid
  6. The Mary Sue
  7. The Maude
  8. The Braiser

What's with the name?

Allow us to explain.

eye candy

The Brown M&M Is Finally Getting A Personality And It’s A Female!

“There’s a sixth M&Ms character coming and she doesn’t accept just anyone,” reads the mysterious teaser on the M&M Facebook page. That’s right. There’s a new talking candy about to be revealed and she’s a she. 

February 5, during the Superbowl, Mars candy will introduce a new talking M&M character named Ms. Brown. M&M “spokescandies” were originally introduced in the 90s after the public voted for a new color to join the bag. They went only by their colors actually and weren’t given names. Red was originally voiced by Jon Lovitz and then Billy West, Yellow was first John Goodman and then J.K. Simmons, Blue was Phil Hartman and then Robb Pruitt and crispy Orange is voiced by Eric Kirchberger. Until now, Green, voiced by Cree Summer, was the only female M&M.

Green wears cute shoes and has voluminous eyelashes and from the looks of things, Ms. Brown will be wearing glasses. The New York Times describe her thusly. “Ms. Brown is an intelligent woman with a sharp wit who finally decided to reveal herself after working for decades behind the scenes as ‘chief chocolate officer.’” Very interesting.

She’s even got her own Twitter account. As of posting there’s just one tweet, “‘Well behaved women seldom make history’ -Laurel Thatcher Ulrich ‘Making history is easy when you’re the original milk chocolate’ -Ms. Brown”

According to the Times, the marketing doesn’t end there. Ms. Brown has a busy year ahead of her. “There will also be print, online and mobile ads as well as a deal to incorporate Ms. Brown into the radio program ‘Elvis Duran and the Morning Show,’ syndicated by the Premiere Networks unit of Clear Channel Communications. Other elements include events in Los Angeles and New York, displays in stores, radio commercials and appearances for Ms. Brown during episodes of the new season of The Celebrity Apprentice on NBC, which begins on Feb. 12.”

What are your thoughts on a new lady M&M? I think it will be nice to have one that’s not a walking sex object. Which always weirded me out because, you know, it’s candy.

(via Jezebel)

TAGS: | |

  • Kathryn

    Would she also count as a Woman of Colour?

  • Jill Pantozzi

    I am wondering if they are going to characterize her that way myself.

  • Kath

    Here’s hoping they don’t go overboard with it.

  • Carolyn Belefski

    Wanda Sykes.

  • thessair

    I’m definitely glad to see more female characters in marketing. They seem to have removed the teaser post though as I’m not seeing it, just the same quote posted on Twitter. Someone must have realized they meant accept instead of except. /Nitpickyness :)

  • Anonymous

    I always thought of Green as owning her sexuality….as much as a candy can do, at least.  But Ms. Brown sounds good too, I love my candy to wear have glasses…

  • Psychotronic (Michael F.)

    It’s a fairly safe bet that she’s not a fan of Van Halen.

  • Tina

    I love Green in the same sort of way I love Ms. Piggy. Confidant, sexy women if wildly over the top. Brown sounds like she’ll be a little more feminist friendly while still appealing to, well, me. 

  • Null

    Oh, it’s more complicated than that. Mars wouldn’t do anything if they thought it couldn’t sell candies. What you’re seeing is the further sexualization of the geek girl archetype.

    Up to you if you think that’s a good thing or not. Objectification or further proof guys think smart is sexy?

  • Adam R. Charpentier

    It’s freaking candy. Why do any of them have faces? Eat them.

  • Mark

    She’s a circle. The only thing I think of when I see the female M&Ms is “CHOCOLATE GEWD.”

    ALthough what you say is intriquing to me. Are there people out there who are actually sexually attracted to the M&Ms and, if so, what are they called?

  • Anonymous

    I’ve always assumed that’s why they’ve been hesitant to characterize the brown M&M at all, because that seems the most obvious (and obviously racist) way to go. I like to think the M&Ms, being as colorful as they are, transcend ethnicity.

  • Daniel Dellinger

    The fact that Cree Summer is black doesn’t seem to have any effect on Green’s characterization. I don’t think that Brown being the first M&M whose color can exist in the human skin color spectrum is a cause for concern

  • Null

    Probably chocophiliacs. ;) There are all kinds of perversions out there.

    Seriously, the whole point of the advertising is that they’re giving the chocolate candies human personalities–Red and Yellow are a classic funny-man/straight-man team in the vein of Abbott and Costello, and Green is a sexy woman (eyelashes, high heels). The point is that they decided to make a second ‘female’ M&M, and they decided to make her intelligent. Since Mars wants to sell candy, this must mean that intelligent women are perceived more positively than in the days, of say, the ‘bluestocking’.

  • Null

    There are red and yellow people. ;)

    Americans always think race is black and white. ;)

  • Anonymous

    Beaten to it.  My guess exactly.

    Just not Mo’Nique.  Please.  I love M&M’s too much.

  • Anonymous

    Yes, but are there Peanut and Coconut people?

    There; I just ran rings you philosophicallly.

    (Okay, mint, yes…)

  • Emily Hill

    I’m glad we’re getting another female M&M also Green was the sex symbol as a joke because there is an urban legend that Green M&M’s make you Randy

  • DennisD

    name her Ms. Betty Brown Brown Dennis-peter fastiggi said this

  • Psychotronic (Michael F.)

    Vanessa Williams. It was confirmed in the Huffington Post.

  • CentimentalAdy

    Sounds like Wendi Malik to me.