Bankruptcy court auctions went into full swing this week on the assets remaining to Blockbuster Video and a clear victor has appeared. The former video rental giant was acquired by Dish Network, the satellite TV service. What does the premium television provider plan to do with the quickly-becoming-obsolete DVD video renter?
With its more than 1,700 store locations, a highly recognizable brand and multiple methods of delivery, Blockbuster will complement our existing video offerings while presenting cross-marketing and service extension opportunities for DISH Network.
By “multiple methods of delivery” we assume that Dish is talking about Blockbuster’s online service, which, according to Wikipedia, garnered 3 million customers over three years. Even the ability to drive to a store to switch DVDs in addition to getting them in the mail didn’t make much of a molehill next to Netflix’s mountain of more than 20 million subscribers.
Well, Dish Network, good luck with Blockbuster. Blockbuster… well, it was nice knowing you, but… Netflix gives me Doctor Who any time I want, and lets me watch The Angry Beavers on the bus. I like my dinosaurs in fossil or CGI form, not as a metaphor.