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What's with the name?

Allow us to explain.

Not all that glitters is gold

LOTR Ripoff, Age of The Hobbits, Claims Hobbits Are Real, Sticks Tongue Out At New Line Cinema


“Mockbusters” are quickly becoming just as big a part of the movie business as porn parodies, though I suppose the two could be interchanged. Regardless, a new one titled Age of the Hobbits is trying to capitalize on the release of Peter Jackson’s The Hobbit: An Unexpected Journey. Only, the creators are saying their hobbits are the real deal. Just what we’ve always wanted? 

The Hollywood Reporter sites a lawsuit currently under way. “Sources tell The Hollywood Reporter that lawyers for Warner Bros. subsidiary New Line Cinema, which is producing the The Hobbit, and The Zaentz Co., which controls trademark rights to the book, have threatened Burbank-based The Asylum, arguing that its upcoming Age of the Hobbits violates the trademark in the protected phrase and threatening legal action if it doesn’t change the title.”

But The Asylum says they aren’t referring to the hobbits invented by J.R.R. Tolkien but rather an early hominid species.

Age of the Hobbits is about the real-life human subspecies, Homo Floresiensis, discovered in 2003 in Indonesia which have been uniformly referred to as ‘Hobbits’ in the scientific community,” a representative for The Asylum told THR. “As such, the use of the term ‘Hobbits’ is protected under the legal doctrines of nominal and traditional fair use. Indeed, a simple Google search of Hobbits and archaeology reveals dozens of articles containing the term “Hobbit(s)” in the title.”

You know why they were referred to as “Hobbits” in the scientific community? Because the scientific community is made up of huge nerds. I hope they use that in their opening statements in court.

Age of the Hobbits is set for release on December 11, just three days before Jackson’s film, so it’s clear to most they are indeed trying to cash in on the notoriety that comes along with it even if they have a disclaimer on its packaging.

THR writes, “Asylum lawyers are vowing to fight any title change, but the company has backed down in a recent legal spat. As THR reported this summer, Universal sued Asylum over its Battleship clone American Battleships, arguing that the name and similar marketing materials would confuse consumers. Asylum changed the name to American Warships.”

What do you think? Should they be able to use the word “hobbits” in their film?

(via The Hollywood Reporter)

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  • http://zadl.org/ Captain ZADL

    I’d say no. Despite the fact that Homo Floresiensis is nicknamed “hobbit,” it’s not an official term, nor one that’s used to identify a generic classification. It’s a specific thing, a specific brand, and unless the film is about stone-age small humans hanging around on an island and NOT fighting anything other than real-world wildlife, I don’t think that they can claim it’s actually about them.

    The dragons in the poster kinda make me think it’s not a mock documentary.

  • Anonymous

    Well, trademark and copyright infringement is a very interesting — OH MY GOD IS THAT TEAL’C? HOLY MOLY, THAT’S TEAL’C!

  • http://twitter.com/NuttyLizard Gina

    IT IS! I was just double checking because that’s just too bizarre.

  • http://www.facebook.com/jimgoff85 Jim Goff

    I wouldn’t expect anything less from The Asylum

  • http://www.facebook.com/michaelrholmes Michael Holmes

    Oh, The Asylum. Frankly I’m surprised it took them this long.

  • http://www.facebook.com/brian.adkins.77 Brian Adkins

    No.

  • http://www.facebook.com/people/Mark-Brown/100003806213451 Mark Brown

    I believe the proper response would’ve been “indeed.”

  • Anonymous

    Make it ‘Holy Hannah’ and that was my exact reaction too.

  • http://wrongsirwrong.blogspot.com/ Magic Xylophone

    Yeah, there’s a protein scientists named “Pokemon,” doesn’t mean that name’s up for grabs now.

  • Anonymous

    Same exact reaction – can’t he get better roles? He’s awesome! He’d have made a good Beorn, now that I think about it…

  • Bilbo Baggins

    I just wanna know why people bother watching these spoofs or knock offs still. The age of Hot Shots Part Deux and Frank Drebin are long gone! ASYLUM should stick to cleaning products :)